Reporting and Google Analytics

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Video play information is automatically captured in Google Analytics; which video was played, against which user id, when, and how much of the video the user watched.

We have a reporting page here: [1] - which once you've registered with us and Google, you'll be able to login to and use.


You will need your user id (as given to the webservice), and a password which we can give you. You need to make sure you give the correct user id when calling the webservice and video player.

Important: Statistics are only captured on your account from the day that your account is assigned to the Car and Driving data; it is not possible to include earlier stats in your data set, even if videos have been running on your site for sometime. However, we can see earlier stats on our global account, so please contact us if you need earlier stats and we can run them off for you.

Our Reporting Pages

We have a reporting system that lets you see how many people watched each video per month, and what sections they viewed. It is accessed here:

You will need a username and password which you can get from our office if you don't already have it. Once logged in, the reports take the form of monthly excel spreadsheets which you can download and open excel - and total spreadsheets which show data over a year.

Note that the data collates approximately 48 hours behind real time - so a month's full stats are available on approximately the 3rd of the following month. You can download the current month's stats too of course, but they will be current only up until two days ago.

Reporting Directly in Google Analytics

If you are using our reporting portal, you don't need to worry about this section - this information is only for those who wish run reports directly in Google Analytics.

If you use Google Analytics for other reporting, you may prefer to use our stats data within your own analytics reports. This is perfectly possible, but please note how the statistics are captured to make sensible reports.

The video player sends two event updates to Google Analytics every second - one that notes the number of seconds a video has been played, and another that notes what percentage of the video has been watched.

You will find these under Content/Events in Analytics.

- Event Category is the name of the video watched - e.g. Vauxhall Astra.

- Event Action is the type of event; either CD Play Percent, or CD Play Seconds.

- Event Label is the name of the account used to watch the video.

To count events successfully, you must count Unique Events - *NOT* Total Events. Total Events tracks the number of times an event was updated (once per second per video watched!), not the number of video plays - for that you need Unique Events.

Furthermore, because the player sends 2 event updates each second, to get an accurate figure you must filter by either Event Action=CD Play Percent or Event Action=CD Play Seconds; otherwise your figure will be twice as high as it should be.

In practice, we find Google Analytics' stats management to be very hit-and-miss - it doesn't capture all the data available, and summarises likely outcomes from what it does capture. This makes overall results somewhat inaccurate. We prefer to use our own stats system which captures all data available and is accurate.

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